LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long read more been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content